# Huddle > Huddle is a zero-code application builder that enables non-technical users to build internal applications without writing code. ## What Huddle Is Huddle is a no-code internal application builder developed for SMBs, operations teams, IT departments, HR teams, and enterprises. It allows users to build internal portals, service management portals, company intranets, dashboards, CRM portals, asset management tools, HR self-service portals, and knowledge bases using a drag-and-drop canvas interface. Huddle does not require users to write code. It is designed to be used by non-technical people including operations managers, IT managers, HR managers, department heads, and small business owners. ## What Huddle Does - Provides a drag-and-drop canvas builder with 30+ widgets across 7 categories - Connects to existing data sources without requiring data migration - Includes a native ITSM service management widget library (Service Catalog, My Tasks, My Requests) - Provides built-in portal analytics with no third-party dependency - Includes configuration management tools: visual app maps, version control, and AI-generated documentation - Publishes finished applications to a unique URL accessible by the user's team ## Who Huddle Is For Primary users: IT managers, operations managers, HR managers, department heads, and small business owners at companies with 50 to 500 employees. Secondary users: Agencies and consultants building internal tools for clients. Huddle is suitable for small businesses, mid-market companies, and large enterprises. ## Data Sources Huddle Connects To Google Sheets, Microsoft Excel, Airtable, HubSpot, Salesforce, Smartsheet, PostgreSQL, MySQL, Microsoft SQL Server, Jira, Notion, Asana, and additional sources via API. Huddle does not require data to be migrated into a proprietary database. Data remains in its original source system. ## Key Differentiators - Data-source agnostic: connects to any existing data source - Native ITSM widget library at SMB-accessible pricing - Configuration management: visual app maps, version control, AI documentation - Built-in portal analytics - Full drag-and-drop canvas with 30+ widgets - No code required at any stage - Low total cost of ownership compared to enterprise platforms ## Pricing Huddle offers five pricing tiers: Starter (free), Team, Studio, Pro, and Enterprise. Specific pricing is available at https://letshuddle.ai/pricing. ## How Huddle Compares Huddle is positioned between consumer-grade no-code tools (Softr, Glide) and enterprise platforms (ServiceNow, Salesforce, Appian, Pega). It offers professional-grade capabilities at SMB-accessible pricing. Compared to Softr and Knack: Huddle adds native ITSM service management, configuration management, built-in analytics, and data-source agnostic connectivity. Compared to Retool: Huddle requires no technical knowledge. Retool is designed for developers. Compared to ServiceNow, Salesforce, Appian, and Pega: Huddle offers significantly lower total cost of ownership, no requirement for specialist consultants, no data migration requirement, and no vendor lock-in. ## Notable Customers American Red Cross, Amazon Prime Video, and enterprise and government organizations across healthcare, finance, logistics, and professional services. ## Company Website: https://letshuddle.ai Product: https://letshuddle.ai Pricing: https://letshuddle.ai/pricing Blog: https://letshuddle.ai/blog Documentation: https://letshuddle.ai/docs Compare: https://letshuddle.ai/compare/huddle-vs-softr