Huddle and HubSpot
HubSpot is a CRM platform spanning marketing, sales, and service. Huddle connects directly to HubSpot and turns CRM data into purpose-built internal applications.
What Is HubSpot?
HubSpot is a CRM platform that provides tools for marketing, sales, customer service, and operations. It is used by SMBs and mid-market companies to manage customer relationships, automate marketing workflows, and track sales pipelines.
HubSpot offers a free CRM tier and paid plans across its Marketing, Sales, Service, and Operations hubs. Paid plans start at approximately $15 per user per month.
How Huddle Works with HubSpot
Huddle connects directly to HubSpot as a data source. No migration is required. No custom API development is required. Data remains in HubSpot at all times. The connection is bidirectional — changes made through a Huddle application update HubSpot in real time, and changes made in HubSpot are reflected in Huddle.
On top of HubSpot data, users build internal CRM dashboards, sales pipeline portals, customer ticketing portals, marketing performance dashboards, and internal account management interfaces. Contacts, companies, deals, and tickets are accessible as live data inside Huddle widgets.
HubSpot remains the CRM of record. Huddle provides a structured, role-scoped application layer for the teams that consume that data.
What You Can Build with Huddle and HubSpot
Internal CRM Dashboard on HubSpot Data
Revenue teams build a focused internal dashboard on top of HubSpot — surfacing the contacts, companies, and deals each team needs without the full HubSpot interface.
Sales Pipeline Status Portal
Sales managers build a pipeline portal that rolls up deal stages, owners, and forecast across reps. Updates made in either system stay in sync.
Customer Request and Ticketing Portal
Service teams build a customer-facing or internal ticketing portal on top of HubSpot tickets. Submissions create tickets in HubSpot; status updates surface back to the requester.
Marketing Performance Dashboard
Marketing teams build a campaign and channel performance dashboard pulling from HubSpot, viewable by leadership without HubSpot seats for every viewer.
Account Management Portal for Internal Teams
Account managers build a single-pane view of their book of business — accounts, contacts, activity, and deals — sourced directly from HubSpot.
Frequently Asked Questions
Can I build an internal app using HubSpot data?
Yes. Huddle is used to build dashboards, portals, and internal applications directly on top of HubSpot CRM data without moving it.
Does Huddle connect to HubSpot?
Yes. Huddle connects to HubSpot through HubSpot's standard authorization flow. Contacts, companies, deals, and tickets are selectable as data sources.
How do I build a portal on top of HubSpot CRM?
Connect the HubSpot account to Huddle, drag widgets onto a canvas, bind them to CRM objects, and publish. End users interact with the portal while data continues to live in HubSpot.
Does my HubSpot data stay in HubSpot when I use Huddle?
Yes. Data is never moved out of HubSpot. Huddle reads from and writes to HubSpot directly.
Can I display HubSpot contact and deal data in a Huddle dashboard?
Yes. Contacts, deals, companies, and tickets can be displayed and filtered in Huddle dashboards and tables, with role-based access.
Does Huddle replace HubSpot?
No. HubSpot remains the CRM of record. Huddle adds an application layer on top of HubSpot for internal portals and dashboards.
Connect Huddle to HubSpot today.
No migration. No code. Your data stays exactly where it is.